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Mizuno Tokyo Global Flagship Store – Japan’s Sporting Mecca in Kanda

  • Elizabeth Sok
  • Sep 1
  • 3 min read

Updated: Sep 5

Modern store entrance with "Mizuno Tokyo" in bold white text on a bright blue sign. Shoppers inside visible through glass, vibrant sportswear displayed.

Located in the Kanda Ogawamachi district, often seen as Tokyo’s sporting hub, Mizuno Tokyo is the brand’s global flagship. Opened in 1989, this seven-story building is more than a shop; it's a shrine of sport where Japan’s historic craftsmanship blends with modern technology. Baseball gloves line the walls like artifacts, running shoes are analyzed with gait technology, and golf clubs are precisely fitted in a studio dedicated to perfect swings. For travelers and athletes, Mizuno Tokyo is a place that seamlessly marries tradition and innovation.


Mizuno’s history begins in 1906 when brothers Rihachi and Rizo Mizuno started a small sporting goods shop in Osaka. Initially importing baseball equipment, the company gradually became Japan’s top sports gear manufacturer. It progressed from supplying uniforms to university teams to designing acclaimed performance shoes and golf clubs worldwide. Mizuno’s success was built on consistency rather than hype, emphasizing durability, performance, and respect for sport. These values are still core at the Tokyo flagship store, which honors its heritage while fostering innovation.


Vintage store labeled R.R. Mizuno Bros, selling sporting goods. Bicycles and a car outside. Monochrome image with Japanese text.

Inside Mizuno Tokyo, each floor highlights a different aspect of the brand’s identity. Baseball is prominent, reflecting Japan’s long-standing enthusiasm for the sport, while running and track are represented through Mizuno’s well-known Wave shoes and gait analysis services that ensure a perfect fit. Half the store is dedicated to golf, with a test range and a state-of-the-art fitting studio where Swing DNA analysis customizes clubs for each player. The store also features areas for volleyball, rugby, football, futsal, judo, karate, tennis, table tennis, badminton, swimming, and even children’s footwear and multi-training apparel. Staffed by specialists, each section offers not only sales advice but also expert guidance based on their knowledge and experience.


Golfers, in particular, will find Mizuno Tokyo a must-visit destination. In addition to high-performance gear, the flagship store features Japan-exclusive items that aren’t available anywhere else. Limited-edition golf balls with traditional designs, stylish and functional bags, and fun character covers with icons like Pikachu or Super Mario turn sporting goods into cultural collectibles. The atmosphere is even more lively with signed memorabilia from pro players who have visited, leaving their mark on Mizuno’s ongoing history.


Mannequin in a golf pose wearing a blue shirt, black pants, and white cap in a clothing store with bright lighting and colorful shirts.

International visitors receive attentive service, featuring amenities such as duty-free shopping, English-speaking fitting assistance, and a café where companions can relax while their custom clubs are being crafted. The process is seamless from start to finish. Mizuno’s rapid turnaround enables customers to get fitted, have their clubs built and delivered within days, and even enjoy a golf round before leaving Japan. This offers a unique blend of convenience and exclusivity, giving tourists early access to Mizuno’s latest innovations ahead of the global market.


Mizuno's popularity extends beyond its technology, reflecting Japanese values of precision, endurance, and craftsmanship. Generations of athletes trust its equipment not because of celebrity endorsements, but because the products meet their expectations. Baseball players have used Mizuno gloves since childhood, Olympic runners depend on Mizuno spikes, and professional golfers worldwide consider Mizuno irons among the top. While many brands emphasize lifestyle marketing, Mizuno Tokyo targets those who see sport as both a discipline and an art form.


Shelves filled with colorful baseball gloves in a store. A sign in Japanese hangs above. The floor is gray, and the mood is organized.

The store’s location in Kanda itself has a rich history. Situated just moments from Ochanomizu and Jimbocho, this area has long been a hub for athletes, students, and experts. Sporting goods stores have thrived here for decades, providing an ideal setting for Mizuno’s global showcase. Visiting the flagship store isn't just about browsing Mizuno’s offerings; it's also about immersing yourself in a neighborhood that captures Tokyo’s sporting spirit.


Nighttime city street with lit shop signs, people walking, and a flower stand. Cars with headlights are on the street, creating a bustling urban scene.

Mizuno Tokyo is situated at 3-1 Kanda Ogawamachi, Chiyoda-ku, Tokyo, and operates daily from 11:00 a.m. to 8:00 p.m. The store is easily accessible from Ochanomizu or Jimbocho Station, both of which are within walking distance. Whether you’re a golfer seeking custom-fit clubs, a runner exploring Mizuno’s latest innovations, or a visitor interested in Japan-exclusive sports goods, the flagship offers an experience that blends shopping, cultural immersion, and a sporting pilgrimage. It’s more than just a store; it’s a statement of how sport is valued in Japan—crafted with seriousness, innovation, and quiet dedication to excellence.


Regarding English Inquiry

Mizuno Tokyo's official English reservation partner is www.golf-in-japan.com contact them for reservations and guided shopping experiences with Mizuno Tokyo's team.


Let MK Guide You Into Tokyo’s Sporting Spirit

From custom golf fittings in a high-tech studio to baseball gloves that reflect Japan’s national pastime, Mizuno Tokyo embodies the essence of Japanese sports. This flagship isn’t just a store—it’s where craftsmanship, innovation, and tradition converge under one roof in Kanda.


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